Our Relationship with Datamars Livestock

07 April, 2022

At Datamars, our vision is to be world leaders in the harnessing of data to measurably improve productivity and quality of life –for farmers and their livestock. What that really means is to be able to make better, more informed decisions on health, nutrition, growth and performance. Continual improvements can then be made along with breeding decisions retaining the correct genetic traits in herds and flocks.

Improving grassland management and forage utilization is also a key deliverable in our product and service range without necessarily ever increasing inputs.

Environmental impact reduction is essential in modern agriculture but goes hand in hand with productivity and profit. As a global leader in animal identification with visual and EID tagging solutions, farm infrastructure products, animal performance and monitoring and animal health delivery products, Datamars Livestock has the product range, scale, service and depth of experience to support UK agriculture. Our globally recognised brands include Tru-Test, Speedrite, PEL, Hayes, TagFaster, Z Tags, NJ Phillips and Simcro. We also distribute Kaiwaka outdoor clothing and the Stallion range of calf feeders.  

This combination enables animal health, precision livestock management and improved protein production. All of this is underpinned by a cloud software solution, which connects farmers with information about their livestock, bolstering their intuition and enabling them to make precise, informed decisions.

With our distribution partners at Galloway & MacLeod we fully embrace the elements with Kaiwaka Clothing – The ultimate wet weather gear. Durable farming work-wear from New Zealand. Jackets, Overtrousers and Bibs. Electric fencing solutions are fully covered with our Speedrite range of mains, solar, battery or unigizer fence units providing Serious power -all with a 5 year warranty. Our Tru-Test range of weighheads, loadbars and EID Reading solutions has a longstanding reputation of delivering accurate performance data with over 60 years of bringing dairy and livestock innovations to market.